Over the past year, more and more of my work has shaped up around the launch of a Digital Signage service on campus (digitalsignage.ubc.ca). As a result I’ve ended up here, in Las Vegas, Nevada for the Digital Signage Expo 2011.

With the service set to launch in April and more and more requests for information/consultations about digital signage arriving in our inboxes every day, the Digital Signage team thought that the opportunity to attend DSE 2011 was an excellent way to get up to speed with the latest and greatest in the industry. Of those attending, we’re all going to be in educational workshops as well. The workshops that I’m attending are:

  • Content Strategy Development
  • Data Driven Custom Content & Content Automation
  • Managing the Maze of Third-Party Content
  • Creating a Consistent Cross-Channel Experience
  • Effective Content Design  & Display

There are other on-floor workshops at the exhibition portion, but I’m expecting those to be more centered around a specific product as opposed to general knowledge building.

This is also my first time in Las Vegas, as was it my first time in Chicago for NASPA 2010 – so for the sake of consistency, here are some movie trailers showing what I know of Vegas:

I’m hoping for a…well balanced time here in Vegas, unlike any of those movies. I’m also looking forward to trying to find some time to take pictures – the mountains around here look beautiful.

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